Announcement by ASEAN Regional President Cheng Jinkui
Cheng Jinkui, the ASEAN regional president of Great Wall Motors, recently announced that the company plans to build new factories in Malaysia, Indonesia, and Vietnam within the next two years to achieve local assembly. This news marks a further deepening of Great Wall Motors’ layout in the Southeast Asian market and is a vital part of its globalization strategy.
Specific Plans for New Factories
Malaysia: Great Wall Motors is collaborating with EP Manufacturing in Malaysia and expects to start assembling products in Malacca as early as July this year. This collaboration will not only help Great Wall Motors increase its influence in the Malaysian market but also create more job opportunities locally.
Indonesia: The assembly plant in Indonesia is expected to start production in July or August this year. As one of Southeast Asia’s largest economies, Indonesia’s market potential is enormous. Great Wall Motors’ entry will offer local consumers more high-quality automobile choices.
Vietnam: The factory in Vietnam is planned to begin assembly next year. This plan will further consolidate Great Wall Motors’ position in the Southeast Asian market and help the company achieve its globalization goals.
Early Stages of Globalization Strategy
Cheng Jinkui mentioned that the company believes its investment in the ASEAN region is still in its early stages but expects to achieve more progress in the future. These investments aim to meet market demand, improve production efficiency, reduce costs, and strengthen cooperation with local governments and enterprises by establishing factories locally. These measures will help Great Wall Motors enhance its competitiveness in the ASEAN market.
Continuous Expansion in Overseas Markets
So far, Great Wall Motors’ overseas sales have exceeded 1.4 million units. The president emphasized that the company not only regards the overseas market as a strategic focus but also recognizes the importance of keeping up with after-sales service. Although China’s automobile exports are growing rapidly, if after-sales service lags, it will severely impact the reputation of Chinese manufacturing. Therefore, Great Wall Motors is committed to improving after-sales service quality globally to ensure customer satisfaction.
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Conclusion
Great Wall Motors’ expansion in Southeast Asia is steadily progressing. This is not only a crucial step in its globalization strategy but also a testament to the overall strength of China’s automobile manufacturing industry. In the future, with more factories coming into operation and more models being launched, Great Wall Motors’ influence in the Southeast Asian and global markets will continue to grow.
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